Golfers spread their play thin.
The average recreational golfer plays about 20 rounds a year across several courses. Without a reason to return, any single course might see that golfer a handful of times all season.
rounds a year, across every course a golfer plays
visits to any one course, without a reason to come back
A pre-season commitment changes that math. The courses that ask for it first are the ones that get it.
How it works, from off-season to opening day
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1
October to January
You set the terms
Choose the rate and how many rounds you'll release. We never touch your pricing and never pick your discount for you.
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2
Before the season opens
Golfers commit and pay
Your offer appears in the 72 Par app. Golfers buy a set number of rounds at your course and pay in full up front, so the revenue lands while your costs are still ahead of you.
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3
All season
They show up, you scan
The golfer checks in with a code that validates like a gift card. No POS changes, no end-of-day reconciliation, no new hardware at the counter.
What you get, and what we handle
Your staff runs the course. We run everything it takes to fill the program.
Your course gets
- Pre-season cash flow
- Rounds are paid for in the off-season, when revenue is usually at its lowest.
- Golfers with a reason to return
- Each golfer has already committed to multiple rounds at your course, not a single visit.
- Full control of your inventory
- Your rate and your round limit. Change them season to season.
- Visibility into unused tee times
- See where committed golfers are filling slots that would otherwise sit empty.
- A course dashboard
- Sales, redemptions and golfer segments in one place, updated through the season.
- A place in a regional network
- Your offer sits alongside a small group of partner courses in your metro, in front of golfers already looking to commit.
72 Par handles
- Finding golfers
- Outreach through league organizers, indoor simulator facilities and the golfer app, all winter long.
- The golfer app
- Offers, purchases, round coordination with friends and check-in codes, on iPhone and Android.
- Payments
- We take the golfer's payment up front and handle the transaction side.
- Redemption
- Gift-card style code validation your staff can use on day one.
- Golfer support
- Questions about purchases, codes and accounts come to us, not your pro shop.
- Setup and onboarding
- We build your offer with you, using your own tee sheet numbers, and walk your staff through check-in.
See the difference
Most channels bring you a golfer once. A pre-season program brings them back, and pays you first.
| 72 Par | Online tee time sites | Daily-deal vouchers | Traditional advertising | |
|---|---|---|---|---|
| When you get paid | Before the season opens | Round by round, in season | After the deal runs | You pay up front |
| Who sets the price | You do | Varies by platform | Deep discount, often set by the promotion | Not applicable |
| Golfer commitment | Multiple rounds, paid in advance | One tee time at a time | Usually a single visit | None |
| Changes at your counter | Scan a code | Often tied to your tee sheet system | Collect and track paper or digital vouchers | None |
| Result you can measure | Rounds sold and redeemed, by segment | Bookings | Vouchers sold | Hard to attribute |
Tee time sites and deals programs vary. This compares typical arrangements, not any one provider.
See how the program performs, all season
Your course dashboard shows what's selling, what's being played and who your committed golfers are as a group.
- Pre-season rounds sold against the limit you set
- Rounds redeemed as the season goes on
- Golfer segments by how often they play
- For management companies, every property in one view
Course dashboard
Sample dataPre-season rounds sold by month
Dashboards show group-level insight. Individual golfer contact details stay private on the 72 Par platform.
The questions GMs ask first
If your question isn't here, bring it to the demo. The hard ones are the useful ones.
Won't discounted rounds replace golfers who'd pay full price?
That's the right question, and it's why you set the round limit. Golfers who commit to your course are playing rounds they would otherwise spread across other courses, so the program wins share of their season rather than replacing your own full-price play. The cap keeps it at a size you're comfortable with, and playing partners who come along still pay your regular rate.
Do I need to change my POS or tee sheet software?
No. Rounds validate the way a gift card does. Your staff checks the golfer's code at the counter and the round is redeemed. There is no integration to install and nothing to reconcile at close.
Who decides the rate?
You do. We'll show you how different rates and round limits play out against your own tee sheet, but the final terms are always yours.
What if a golfer doesn't use all their rounds?
The golfer paid for them in advance. We'll walk through how unused rounds are handled at the end of the season during your demo, so the terms are clear before anything is sold.
How does 72 Par make money?
We earn a share of the rounds sold through the program. There's no hardware to buy and no software to install. We'll go through the full terms for your course in the demo.
Where are you launching?
We're starting with public courses in the Midwest, signing a small group of courses in each metro so golfers have real choice close to home.
See what a pre-season program looks like at your course.
A 30-minute call with a founder, built around your numbers.
- Your tee sheet, not a pitch deckWe look at your tee interval, utilization and slow periods together.
- A program modeled for your courseWe run rates and round limits through our deal calculator, live.
- What your staff would seeA walkthrough of check-in and your course dashboard.